The speed with which digital marketing evolves is terrifying. Keep reading; it’s often the only way to stay current. However, it can be difficult to sift through the digital marketing weeds in favour of the essential reads among the plethora of digital marketing blogs.
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We at the Digital Marketing Institute make it a point to read only a select few high-quality blogs on a daily basis. But we reasoned that it would be inconsiderate to keep them to ourselves.
That’s why we’re going to provide you the names of our top six favourite blogs in digital marketing so you may add them to a spreadsheet, add them to your bookmarks, or pass them along to your colleagues. Get to reading right away…
New Perspectives on Digital Marketing from Marketing Land
Marketing Land’s strength lies in the fact that it is a one-stop shop for all of your digital marketing news needs, with breaking news items published every day covering all facets of the business. Frequently, the authors at Marketing Land will post actionable advice that can be incorporated into your own digital marketing efforts. But one of the things we like most about this site is the expertly-written content.
It’s incredibly helpful for things like anticipating major product releases and digital marketing announcements, which may put you ahead of the curve and give your competitors a hard time.
Kiss Metrics: Digital Marketing Data Analysis
As a company focused on analytics, marketing, and testing, Kiss Metrics’ blog pieces are written by experts in these fields. You can expect a plethora of stylish infographics packed with data from the most recent experiments and studies in the field of digital advertising. Email marketing, social networking, and consumer analytics are just some of the topics covered in these helpful guides to digital marketing. Learn more: Domainnetworks
It’s great for finding information to utilise in your own articles and in campaign proposals.
Moz’s Search Engine Marketing Blog
If you’re interested in becoming an SEO rock star, Moz Blog is where you need to be. You’ll find a wealth of information on everything from technical matters like avoiding duplicate content to communication strategies like content planning and connection building. Moz Blog’s best feature is its emphasis on explaining the reasoning behind recent SEO changes.
You can find detailed instructions on how to accomplish various search engine optimization tasks, making this site an invaluable resource.
The Content Marketing Institute: The Art of Creating Valuable Online Content
You can anticipate digging into primary research in the field of content marketing, such as data on standards, budgets, and tendencies in the content marketing sector. Several excellent pieces on content planning, story telling, and blogging best practises may be found in the blog’s archives. There’s also the fact that you can always be aware of what’s happening in the world of content marketing. Definitely worth taking a look at and saving for later.
It’s Great For: Getting the know-how to create your own efficient and quantifiable content marketing plan.
Online Reputation Management Service: Social Media Examiner
As its name implies, Social Media Examiner is a great resource for learning more about social media platforms including Facebook, Twitter, YouTube, Google+, and Pinterest. Experts in the field will offer guidance on how to create a coherent plan across all of your social media platforms. In-depth discussions with industry leaders, reviews of the most recent studies, in-depth case studies, podcasts, and breaking social media news are all staples of today’s top blogs and magazines.
The strategy and case study blog pieces are very helpful for developing your own social media plan and content calendar.
Google Analytics: The Rule of Simplicity
The blog Occam’s Razor by Avinash Kaushik covers every facet of Google Analytics. Detailed tutorials and information on a wide variety of topics are provided, such as qualitative analysis, competitive intelligence analysis, analytics hints, online metrics, and more. Avinash Kaushik, author of the best-selling books “Web Analytics 2.0” and “Web Analytics: An Hour a Day,” is a world-renowned specialist on Google Analytics; we trust his judgement.
It’s great for learning the fundamentals of Google Analytics and for expanding your knowledge to include more advanced techniques for analysing the success of your website and marketing campaigns.