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5 Important updates Jewellers should provide to their customers

There is no denying the fact that humans adore jewellery and invest a lot in acquiring them. Jewellery is purchased for investment goals and to use as a stylish accessory. Diamond jewellery is the ideal accessory for every occasion and goes with traditional and modern attire. Diamond is an expensive material, and people think twice before investing in them. The jewellers also need to be highly cautious while selling diamonds as it involves the transaction of a tremendous amount in return for a tiny shiny product. The seller must inform customers about five basic things while purchasing a diamond.

Diamond Certificate

A diamond certificate is a document that details the exact features and quality of a diamond. A diamond gets this certificate when it undergoes third-party evaluation by accreditation bodies like GIA or IGI. With the advent of Lab diamonds UK that mimics natural diamond, a certificate is the clear-cut differentiating factor between natural and synthetic stone. Each certification demonstrates the four Cs of a diamond. The four C denotes colour, clarity, carat and cut grade. The certificate details all the processes the diamond has undergone to come to the final shape. The jeweller should explain the four Cs to the customer and demonstrate differences between almost similar stones. It is recommended that no matter how old or authentic the seller is, one should not buy diamonds if they do not give a certificate.
The seller should inform the customer about the following four crucial parameters of a diamond:


This is a very crucial factor in providing the beauty of a diamond. It includes symmetry and polish that affects the brilliance and shine of the stone. From the wearer’s perspective, the shape of the diamond is crucial. There are many options available in the same price range. Hence the shopkeeper should demonstrate multiple shaped pieces falling in the same price range with similar features. The cut grade of a diamond is frequently disregarded by buyers and was previously not included in diamond reports. Since it was added to the grading system, 80% of diamond cut grades are now considered “excellent cuts,” increasing their worth by 12%! Polish and symmetry are the two sub-grades that make up the cut grade of a diamond. These two elements each receive a grade contributing to the overall cut grade. While symmetry refers to the accuracy of the diamond’s shape taking the arrangement of the facets into account, polish refers to the surface quality. The seller must educate the buyer about these things while showing them the product. 


Though diamonds are found in multiple colours, colourless pieces are the most popular ones.


This shows a diamond’s flaws, imperfections, and purity. Given that FL stands for flawless, this diamond will be exceedingly pricey. As the scale descends, it reaches IF, VVS1, VVS2, VS1, VS2, S11, and S12.


The size of a diamond is determined by its weight, expressed in carats.

Purchase back: 

Nowadays, most jewellers give a buy-back guarantee within a stipulated time frame. The seller should inform the buyer about the terms and conditions that apply to this offer in detail. The jeweller should also update the customer about the insurance part added to the price of the diamond.
Last but not least, the seller should inform the buyer about the market demand and rarity of the stone.
Every individual makes choices based on their taste, style, and needs. A diamond, especially a three stone engagement ring is expensive, and being educated about it can help make smarter choices.



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